Feeling Stuck On Climate Change?
To spark action on climate change, the conventional wisdom says that awareness must precede action — but neuroscientist Kris De Meyer suggests the opposite is true:
• Actions Drive Beliefs
He digs into the science behind decision-making and shows how you can rewire your brain to get unstuck on big challenges.
Why You Should Listen
Kris De Meyer is a pioneering neuroscientist and the director of the Climate Action Unit at University College London.
He brings insights from neuroscience and psychology to how we tell stories about climate change, communicate about climate risk and create opportunities for climate action.
In addition, De Meyer coproduced Right Between Your Ears, an award-winning documentary exploring the brain basis of polarization in society.
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